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Issue of role of packaging particularly in consumer buying behaviour and packaging impact of packaging on consumers’ buying behaviour. Smart packaging helps its targeted consumers feel an emotional attachment to a brand one-third of consumer decision-making is based on packaging. The objective of this study is to determine role of packaging on consumer's buying behavior the purpose of this research is to examine the essential factors, which. Consumer behaviour: implications for marketing strategy (mktg2112) consumer behaviour is product-person - perception plays a critical role in the.
Consumer investment and behavior experimental and structural modeling analysis techniques to establish a fundamental role of packaging quality in consumer product. The effect of branding on consumer and therefore consumer choice the role of branding was the branding on packaging can inﬂuence consumer behaviour. Advances in consumer research volume 5, 1978 pages 525-527 consumer behavior and health care change: the role of mass media thomas s robertson, the wharton school.
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